NYX Professional Makeup
UX/UI, Web Design, & Identity Design
User research and feedback for
NYX Loyalty Program strategy.
UX/UI, web, and identity design of the
NYX Professional Makeup digital experience
for both web & app.
NYX Loyalty Program
I was an integral part of a collaborative multimedia team at NYX Professional Makeup, a division of L'Oreal. There, I was responsible for web design, UX/UI development, and print production. I executed more than 200 graphic design projects, including landing pages, webpage content, emails, logos, advertisements, illustrations, and retail displays.
For this project, I was asked to design and develop the experience and interface for the web launch of NYX Professional Makeup loyalty program. I also directed and oversaw several designers and illustrators in the development of NYX's first app to make the branding of the loyalty program seamless from app to web. Below, you will see the logos I designed, icons I illustrated, and the interface web designs I developed in the order a customer would experience them. The final project is my solution to the product description page rebrand for every product live on the e-commerce site.