GAP Inc. PRIDE Float & Window Design
Old Navy PRIDE Campaign
Concept, Design, & Art Direction
Float design for GAP Inc’s PRIDE Parade
Window art direction and design for
Old Navy’s PRIDE Campaign.
Each year, GAP Inc. selects a designer to develop the concept and design direction for their PRIDE campaign to be adorned in their store-front windows, PR Showrooms, in-store displays, and a float in the parades.
I was selected to design GAP Inc.’s 2019 PRIDE campaign, including the floats for the San Francisco & New York World Pride parades. As it was also GAP’s 50th Anniversary, I drew inspiration from their roots to celebrate that milestone. Their first stores, which also sold records, were adorned with bold, colorful representations of these records on the retail facades.