Snapchat’s Snap Forward
Concept Development, Brand Identity, AR Experiences, Experiential Moments & Motion Design
Snap Forward identity, event branding and experiences
for the Snapchat luxury event in London, UK.
Snap Forward is an exclusive program established for leaders in Advertising, Media, and Tech. An opportunity to champion progress and connect with others through Snap’s values of being kind, smart, and creative. A space to learn, grow, and continue to make a positive impact on these industries — today and tomorrow.
As the creative designer on this project, I worked on the concept development and execution of this brand identity. I also oversaw the production of assets and deliverables for the experiential and AR elements for the event.
The goal was to offer an elevated experience driven by open conversation, thought, innovation, and creativity, to learn with — and from — each other. The mission of the event was to actively engage our partners through listening, sharing stories, and defining the future of these industries while furthering our dedication to improving the way people live and communicate.
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“Just wanted to say thank you for a great couple of days. Great if you can pass my thanks on to all involved. It was easily the best event I’ve ever been to. So much thought and effort”.
—Daryl Costello, Global Integrated Marketing (Gaming) Xbox